If you’re following my blog postings for Google Adwords, I have created some guidelines below for targeting your keywords and getting value for money:
As I mentioned in the previous post on this subject, Google Adwords works on an auction basis. That is to say, your ads will appear higher than your competitors if you bid more than they do. But that’s not all. Google also determines your landing page subject and how it relates to your advert and keywords. If Google thinks that your advert is highly relevant to your landing page on your website, it will charge you less and move your advert up the rankings. If you don’t have a relevant ad and keywords, it will charge you more and drop you down the rankings. View full article »
Share this:
